Sony Computer Entertainment Inc. (SCEI) announced the appointment of Shuhei Yoshida, Senior Vice President, US Studios, Sony Computer Entertainment Worldwide Studios (SCE WWS), as President of SCE WWS, effective May 16, 2008. Yoshida joined SCEI in 1993, and was one of the initial members in establishing the PlayStation business. He was appointed Producer of the Product Development Department in April 1996, and joined Sony Computer Entertainment America Inc. as Vice President of Product Development in April 2000, where he held various positions in product development, producing many global best selling franchise titles. In February 2007, Yoshida was promoted to Senior Vice President, US Studios, SCE WWS.

Newly formed Polish developer Gingerbread Studios announced The Protector, a thrilling PC and Xbox 360 first/third person shooter featuring visceral action, tense, tactical stealth and an enthralling storyline. The Protector centres on the exploits of two vastly different characters - hardened British mercenary Jonathan Kane and beautiful US archaeologist Jennifer Guile. After an acrimonious two-year estrangement, these two former lovers are reunited when Jennifer's father - a leading archaeologist - is murdered by a new terrorist organisation called Scarlet Vengeance, which is looking for a powerful Aztec artefact to use for a devastating terrorist attack.

Digital Media Wire today announced its agenda and list of confirmed speakers for LA Games Conference to be held in Los Angeles on Wednesday Thursday, May 21-22, 2008, at Hollywood’s Roosevelt Hotel. This 2-day event brings together the leading game publishers, developers, carriers, portals, technology companies, advertising execs, venture capitalists, lawyers and analysts, to discuss the future of games and social media. Considered the “top event” for industry insiders, senior executives attend valuable sessions on online, mobile and casual games, covering consumer, investment, and advertising trends other hot topics, network and do deals.